Rainbow Designs signs distribution deal with Animal Adventure

In a deal with US plush company Animal Adventure, Rainbow Designs will launch and distribute Animal Adventure soft toy collections in the UK.

The Animal Adventure collection for Rainbow Designs features a carefully curated range of everyday soft items for baby and a line up of animal soft toys for kids of all ages.

Headlining the baby range is the stylish Safe & Soft Collection including My First and Baby Comfort Toys. The patented Safe & Soft Collection features specially treated antibacterial and hypoallergenic materials, while expanding the baby line further is the aquatic Under the Sea Collection with a soft book, My First Plush Collection.

The Animal Adventure Cuddles Collection is an extensive range of soft toys in a wide variety of themes and formats, including the Little Luxuries Plush, Puppy Pals, including a cute Corgi, Dangle Bears, Dinoriffics, Barnyard Buddies and Puddle Jumpers Plush. Completing the line-up is the Squeeze with Love Collection, featuring Little Dumplings.

In addition to the core domestic stock opportunity, this agreement provides Rainbow and its customers access to the extensive catalogue of seasonal, specials and everyday plush from Animal Adventure and its affiliate, Dan Dee International.

Anthony Temple, Rainbow Designs managing director, said: "This distribution agreement is an exciting new opportunity to expand and extend our current business into the everyday plush sector, alongside our traditional licensed character business. The Animal Adventure Collection adds an extra dimension for Rainbow and is complementary to our position as the Home of Classic Characters. Animal Adventure and Dan Dee have a proven leadership position in the US soft toy market with amazing design and sourcing capability. We are delighted to be joining forces with them on this new adventure."

"We have been looking for a strong UK partner to help us expand our product ranges and retail footprint and we are delighted to have secured an agreement with Rainbow," commented Mark Matheny, head, International Sales & Global Licensing at Animal Adventure & Dan Dee International. "Rainbow has a very strong reputation in the UK as a leader in the Plush, Baby and Infant categories."

Rainbow Designs will launch the initial Animal Adventure Collection at the 2023 trade Shows, including London Toy Fair (Stand B21), Nuremberg (Hall 1, Stand A28) and Spring Fair.

The company recently added new licences Maisy, Bagpuss and Giraffes Can't Dance to its extensive classic character portfolio.

The team can be contacted on 01329 227 300 to make appointments or find out more about all Rainbow Design's ranges.